Three months into the year and Cape Town has already achieved a great deal.
We not only beat Dubai and Miami to claim 12th place on Time Out’s list of 48 Best Cities in the World, but also ranked as one of the 17 Best Food Destinations in the World by National Geographic Traveller UK. Cape Town International Airport was also crowned Best Airport in Africa at the Skytrax World Airports Awards for a fourth year in a row.
Besides the Mother City’s glittering array of accolades, Cape Town Tourism also took massive strides, launching two crucial initiatives starting with our Tourism Safety Ambassador Programme. We are committed to ensuring that our visitors are protected at all times; that is why we have implemented the above-mentioned initiative which sees Tourism Ambassadors interacting with visitors, raising awareness, and ensuring that they are safe from any unfortunate incidents during their Cape Town visit.
CTT is also invested in helping SMMEs stay resilient, and to do so we have partnered with CPUT. This new initiative aims to empower and uplift the tourism industry by cross-pollinating skills development between SMME’s and students via our Love Cape Town Marketing Incubator (read about that here) and Parallel Learning where students get involved with SMMEs via internships, orientation activations etc.
We realise that the High Season is over and are looking to combat low season tourism with our Winter and Nowhere Better Campaigns. Our Winter campaign focuses on getting domestic visitors into Cape Town over our cold, rainy months. The campaign will promote affordable packages, flights, and deals to create an attractive offering for a limited period. Find out how you can benefit from this campaign by clicking here.
The Nowhere Better campaign focuses on convincing the international market to visit the Mother City, despite the recent drought. Coordinated by Wesgro, the funding raised for the Nowhere Better Campaign totals just over R13 million, with Cape Town Tourism and the City of Cape Town contributing R4 million together. The impact of this campaign is directly proportional to all of us coming on-board and doing our bit, and we need your support to amplify the campaign reach through your various marketing channels.
An Asset Library has been created where the marketing collateral (posters, digital banners, videos or other content) has been specifically designed to include a space for you to insert your own logo and is available to download for free, click here. This is an effective way of not only collectively supporting the industry to get back on top, but running a campaign for your business with no development costs. The content can be used across a wide variety of platforms. If you need any help or for artwork in different formats, please mail: nowherebetter@wesgro.co.za.
Thank you to each and everyone for your continued efforts and contributions to our wonderful city. We appreciate everything you do. Here’s to many more achievements and successes.